Aspiring Day – 2020 Summit

Copy of Untitled Design-4

Aspiring Day(s) Sunday & Monday — $305 per attendee

Aspiring Day(s) and the Full Summit — $599 per attendee

Inviting spaces, delicious breakfasts, and entrepreneurship — oh, my! If you often find yourself daydreaming about your future as a small lodging owner, you can’t miss the second annual AIHP Aspiring Day at the 2020 Knowledge Sharing Summit & Marketplace.

The Aspiring Lodging Owners & Professional Hosts Hospitality Path welcomes those exploring this industry for the first time with a full day of information about entering the world of small lodging ownership.


Join us Sunday, February 23rd, 2020 for a full day of educational sessions and a networking lunch to connect with the AIHP Board of Directors — be sure to bring your questions! Then stick around to join the rest of the industry on Monday, February 24th for the 2020 Summit General Session and the opening of the nation’s largest industry Marketplace. Find inspiration, meet the AIHP Allied Partners, and enjoy the Marketplace Reception with more opportunities to network, learn from the best, and enjoy a lively evening of fun!

(Aspiring Day Registration includes Sunday, February 23rd and Monday, February 24th, 2020)

Aspiring Day Agenda


A Welcome to the Independent Lodging Industry and its Many Players
Presented by Rob Fulton, CEO AIHP

  • The breadth and opportunity of the market
  • How AIHP provides advocacy, education and a network of fellow hospitality professionals
  • How Allied Partners support the industry with products services and timely content 


Hosted Lodging
Presented by Nancy Malikie, Gibson Mansion Bed & Breakfast and Paul Hayes, Rent Key West

Defining the different types of hosting: bed and breakfast, self-catered and hybrid models.  

  • How we influence our guests to get them to come back and stay again. 
  • How innkeepers may look at vacation rentals as a way to augment their room inventory by an expansion of individual rooms or whole homes and mixing hosting methods to achieve a balance for their business. 
  • Choosing one or more options for your business 


Today’s Traveler and The Winning Guest Experience
Presented by Mark Jarnowski, Select Registry and Steve Hiatt, Bottger Mansion

  • Examples of the wide variety of experiences we offer
  • Who is today’s traveler - many flavors
  • What do they want and need and how independent providers can excel because of who we are and what we do


Creating Your Business Model
Presented by Eben Viens, Inn Partners

  • Different model examples for industry segments 
  • Who are your guests and where will they travel to - it’s all about location  
  • Tracking your options and your ideas as they grow and change


Build, Renovate or Buy
Presented by Carol Edmondson, Inn Advisors

  • So many options your due diligence is key 
  • Who are your stakeholders, forming your team
  • The key decisions you should make as you identify properties


Networking Lunch with AIHP Board of Directors


Property Valuation Presented by Rick Wolf & Peter Scherman, The B&B Team

  • Methods to value a hospitality business
  • Key industry resources
  • Factors that influence value


Your Financing Options/ Acquisition Basics
Presented by Tim Piper, The Hearthside Group

  • What lenders and investors are looking for  
  • How to create a winning business plan   
  • Creative sources of funds 


Hospitality Marketing 101

  • Defining the terms and the players  
  • The options available to you from local networking to social media  
  • How technology drives the travel industry
  • Channel management, OTA's, integrated marketing strategies.


Breakout Sessions
Round table discussions will cover topics targeted at property managers, STR hosts, full service or larger Innkeepers, and B&B’s using experienced innkeepers and allied partners to moderate a lively discussion and pass on their experience.


Using Technology to Enhance your Guest Experience
Presented by Kathy Hiatt, Bottger Mansion

  • How to accomplish good contact with guests before, during, and after their stay
  • Put the guest services at the guests fingertips in your property 
  • Create a secure environment for your guest stay


Sourcing for Your Property
Presented by Linda Hayes, ijk Partners/an Affiliate of the B&B Team  

  • Know your guests and the experience you want to create
  • Finding product and services that fill your needs
  • Who are your industry and local stakeholders that support your guest experience


Hosting Guests in a STR Environment
Presented by Tyann Marcink, Branson Family Retreats & Touch Stay

  • Know your different travelers and their expectations 
  • How to make an impact without direct contact


Operation 101 - Staffing, Operations and Record Keeping

  • Determine the level of service you wish to provide and how you can provide it 
  • Operating for worst case scenarios- liabilities and pitfalls
  • Software and marketing channel management 


Ask the Experts - Wrap Up and Q&A