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Aspiring Day – 2020 Summit

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Aspiring Day(s) Sunday & Monday — $305 per attendee

Aspiring Day(s) and the Full Summit — $599 per attendee

Inviting spaces, delicious breakfasts, and entrepreneurship — oh, my! If you often find yourself daydreaming about your future as a small lodging owner, you can’t miss the second annual AIHP Aspiring Day at the 2020 Knowledge Sharing Summit & Marketplace.

The Aspiring Lodging Owners & Professional Hosts Hospitality Path welcomes those exploring this industry for the first time with a full day of information about entering the world of small lodging ownership.


Join us Sunday, February 23rd, 2020 for a full day of educational sessions and a networking lunch to connect with the AIHP Board of Directors — be sure to bring your questions! Then stick around to join the rest of the industry on Monday, February 24th for the 2020 Summit General Session and the opening of the nation’s largest industry Marketplace. Find inspiration, meet the AIHP Allied Partners, and enjoy the Marketplace Reception with more opportunities to network, learn from the best, and enjoy a lively evening of fun!

(Aspiring Day Registration includes Sunday, February 23rd and Monday, February 24th, 2020)

Aspiring Day Agenda


Sunday, February 23rd | ACC LLW Anasazi 010
8:00 am – 5:45 pm 


A Welcome to the Independent Lodging Industry & Its Many Players
Presented by Rob Fulton, CAE  Co-CEO Association of Lodging Professionals

  • The breadth and opportunity of the market
  • How AIHP provides advocacy, education and a network of fellow hospitality professionals
  • How Allied Partners support the industry with products, services and timely content 


Hosted Lodging

Presented by Nancy Malikie, Gibson Mansion Bed & Breakfast and Paul Hayes, Rent Key West Vacations

  • Defining the different types of hosting: bed and breakfast, self-catered and hybrid models  
  • How we influence our guests to get them to come back and stay again 
  • How innkeepers may look at vacation rentals as a way to augment their room inventory by an expansion of individual rooms or whole homes and mixing hosting 
  • Methods to achieve a balance for your business
  • Choosing one or more options for your business 


Morning Break


Today’s Traveler and the Winning Guest Experience

Moderator-Megan Smith, Inn Partners and presented by Mark Jaronski, Select Registry, Steve Hiatt, Bottger Mansion of Old Town & Megan McCrea, The Hospitality Creator

  • Examples of the wide variety of experiences we offer
  • Who is today’s traveler - many flavors
  • What do they want and need and how independent providers can excel because of who we are and what we do


Creating Your Business Model
Presented by Eben Viens, Inn Partners

  • Different model examples for industry segments 
  • Who are your guests and where will they travel to - it’s all about location  
  • Tracking your options and your ideas as they grow and change


Build, Renovate or Buy

Presented by Carol Edmondson, Inn Advisors

  • So many options your due diligence is key 
  • Who are your stakeholders, forming your team
  • The key decisions you should make as you identify properties, including location, size, experience, and seasons


12:15 pm – 1:00 pm   Networking Lunch with ALP Board of Directors | ACC LLW 010 Anasazi


1:15 pm

Property Valuation

Presented by Rick Wolf & Peter Scherman, The B&B Team®

  • Methods to value a hospitality business
  • Key industry resources
  • Factors that influence value


Your Financing Options / Acquisition Basics

Presented by Tim Piper, Hearthside Group

  • What lenders and investors are looking for  
  • How to create a winning business plan   
  • Creative sources of funds 


Hospitality Marketing 101
Presented by Cindy Bachmann, Innkeepers Advantage

  • Defining the terms and the players  
  • The marketing options available to you from local networking to social media  
  • How technology drives changes in the travel industry
  • Channel management, OTA's, integrated marketing strategies


Afternoon Break

Breakout Session 1  

Concurrent round table discussions will cover topics targeted at property managers, STR hosts, full service or larger Innkeepers, and B&B’s using experienced innkeepers and allied partners to moderate a lively discussion and pass on their experience.

LLW 065 Hopi 

Using Technology to Enhance your Guest Experience

Presented by Kathy Hiatt, Bottger Mansion of Old Town Bed & Breakfast

  • How to accomplish good contact with guests before, during, and after their stay
  • Put the guest services at the guests fingertips in your property
  • Create a secure environment for your guest stay


LLW 070 Tewa

Hosting Guests in a STR Environment

Presented by Tyann Marcink, Branson Family Retreats & Touch Stay

  • Know your different travelers and their expectations 
  • How to make an impact without direct contact


Breakout Session 2 


LLW 065 Hopi   

Sourcing for Your Property

Presented by Linda Hayes, ijk Partners

  • Know your guests and the experience you want to create
  • Finding product and services that fill your needs
  • Who are your industry and local stakeholders that support your guest experience


LLW 070 Tewa 

Operation 101 - Staffing, Operations and Record Keeping 

Presented by Tom Edmondson, Inn Advisors

  • Determine the level of service you wish to provide and how you can provide it 
  • Staffing for success
  • Information management
  • Worst case scenarios- liabilities and pitfalls


Ask the Experts: Wrap-Up and Q&A | LLW 010 Anasazi 

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