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2020 Summit Agenda

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2020 Summit Day-by-Day Agenda

Educational Sessions

AIHP is proud to provide a wide variety of timely and engaging educational sessions to independent property owners, hosts, and managers. Stay informed on everything from ADA updates and taxation concerns to emerging culinary trends to share with your whole team!

Our presenters include successful current and former innkeepers, prominent small business owners, and representatives of the Summit’s most popular Allied Partners. From intimate classroom settings to large keynote sessions, you’ll have the ability to learn from and engage with a diverse group of talented presenters.

If you’d like to present or recommend a session topic, please contact Andrea Bushweiler, the 2020 Summit Content Planner, at


  • Back of the House Operations Path will help you and your team increase the effectiveness of all aspects of running your property from staffing to creating healthy work environments to managing finances, and so much more. 


  • Guest Experience Path will excite you and your guests with fresh ideas for creative food, packaging and upselling offerings to increase your bottom line and surprise your guests. 


  • Revenue Development Path will challenge your knowledge with updates on the latest in technology and marketing trends to bring guests to your properties at the highest profit.


  • The Forum Sessions are new to the Summit this year and offer an opportunity for open discussion on current topics important to all. 
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 Day-By-Day Schedule 


ACC LLW = Albuquerque Convention Center Lower Level West

ACC MLW = Albuquerque Convention Center Main Level West

ACC ULW = Albuquerque Convention Center Upper Level West


Sunday, February 23rd


7:00 am  Aspiring Registration Desk Opens | ACC LLW Lobby

8:00 am - 12:00 pm   ALP Board Meeting | ACC LLW 017 Apache 

8:00 am - 12:15 pm     Aspiring Day Sessions | ACC LLW 010 Anasazi 

12:00 pm - 6:00 pm  Registration Desk Opens |  ACC 3rd St Entrance Lobby 

12:15 pm - 1:00 pm   Networking Lunch with ALP Board of Directors | ACC LLW 010 Anasazi 

1:15 pm - 4:00 pm   ALP Board Meeting Continues | ACC LLW 017 Apache 

1:15 pm - 5:45 pm   Aspiring Day Sessions | ACC LLW 010 Anasazi 

5:00 pm - 7:00 pm  Giving Back Event | Off-site



Monday, February 24th


7:00 am   Registration Desk Opens | ACC MLW 3rd St Entrance Lobby

7:30 am - 8:30 am   Room Hosts Meeting | ACC MLW 065 Hopi

9:00 am - 10:00 am   Welcome & Opening General Session for All | ACC ULW Ballroom C


2020 and Beyond: Creating a Vision for the Future of our Industry

Presented by Rob Fulton and Kris Ullmer, Co-CEO’s, Association of Lodging Professionals

The Association of Independent Hospitality Professionals (AIHP) and the Professional Association of Innkeepers International (PAII) have created one, strong, new industry association for independent lodging properties of all types, aspiring lodging professionals, and our Allied Partners.

Rob and Kris will share their vision for the Association of Lodging Professionals. They will share how we will provide our members a stronger, unified voice, greater leverage for enhanced benefits, and advocacy support that will elevate our industry’s impact on important legislative and regulatory issues.


10:15 am - 11:15 am   Forum Session | ACC ULW Ballroom C


US Independent Lodging Properties: Where We Were in 2018 and Implications for Where We are Going in 2020

Presented by Dr. Julia Truitt Poynter, Transylvania University

A comprehensive survey of independent lodging properties reveals the status of the 2018 industry.  Specific results in operations, marketing, human resources, finances, planning and owner demographics provide insights for the industry future.  


11:30 am - 12:15 pm   Networking Lunch | ACC ULW Ballroom C


12:30 pm - 1:30 pm   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

How to Write a Blog that Attracts Guests

Presented by Jessica Vozel, Guest Hook


Top-notch focused content is a strong magnet for guests searching for a getaway. Learn how to write a compelling blog focused on your target guest while weaving in SEO to bring your website to the top of your ideal guests' search results. You'll learn exactly how to determine the best keywords, how to choose photos, and how to stay ADA compliant.


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Guestroom and Common Space Makeover Ideas from $50 to $1500

Presented by Megan McCrea, The Hospitality Creator

Transformations to your property CAN be made without breaking the bank!  There are many small and subtle ways for you to update and refresh your rooms and common spaces, without spending a ton of money.  This session will share practical and creative design ideas that will make a remarkable difference.


LLW 027 Picuris

Exit Strategies

Presented by Peter Scherman & Rick Wolf, The B&B Team®

This is a session that every property owner should attend!  Your exit strategy should be part of your opening business plan but what do you need to do to plan for exiting your business?  From succession planning to selling the business, learn practical solutions for exiting your business.


LLW 018 Cochiti / 030 Taos

TripAdvisor Training for Today's Hospitality Professionals

Moderated by Pat McCauley, InsideOut Solutions Inc. and presented by Lisa Kolb, Acorn Internet Services; Rob Fulton, CAE, Co-CEO ALP; E. Scot Fuller-Beatty, The Chadwick Bed & Breakfast and ThinkReservations; Tanya Heinrich, The Old Harbor Inn

Have you noticed a dip or an increase in your TripAdvisor referrals? It may be a result of the ongoing changes to the way TripAdvisor shares your information. Join us in this session to learn how and why guests use TripAdvisor starting with reading your reviews all the way through booking a room. We will also touch on the different paid advertising options for Hotels, Bed and Breakfast Inns and Vacation Rentals. Learn from your peers how they are making TripAdvisor work for them!


1:45 PM - 2:45 pm   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

Instagram Marketing 101

Presented by Tyann Marcink, Branson Family Retreats and Touch Stay


Are your target guests on Instagram? Most likely! Learn how to use Instagram to market to your target audience. We will cover the basics of hashtags, best practices, location tagging, creating and editing photos and videos, setting up a business account, learning from your stats, and how to create stories. You'll walk away with a solid foundation to build and grow Instagram as a marketing avenue.


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Weddings and Events: Covering All the Bases

Presented by Audra Clegg, Redfish Lake Lodge

No matter the size of the events that you are hosting, a contract is critical to protect your business!  But what are the guidelines for creating a legal contract? Learn what details and provisions you should be including in your contract as well as checklists and timelines to guarantee that your events go off without a hitch!  


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Minimizing Your Impact on the Environment

Presented by Amanda Stultz, Sitronu

It has become a priority for lodging properties to be environmentally conscious and reduce waste in order to minimize their impact on the environment. Many green initiatives are not expensive to implement and provide substantial benefits to the business!  Learn what some of these initiatives are and the steps to take to reduce your property's impact on the environment.  


LLW 018 Cochiti / 030 Taos
Adopting & Implementing your 2020 Direct Booking Strategy

Presented by Janice Hurley, bnbfinder

This session will evaluate and identify 5 strategies you can implement right now to drive more direct bookings than ever before. Dive into the effectiveness of directories, social media, reviews, reward programs, and delivering unforgettable guest experiences.


3:00 pm   Marketplace Opens | ACC MLW Hall 3


3:00 pm - 5:00 pm   Spotlight Sessions in the Marketplace | ACC MLW Hall 3


3:30 pm - 4:30 pm                                      
Area A


3:30 pm - 4:00 pm
Area B
Outdoor Lighting Perspectives
Presented by Tom McCombs
"Learn About Great — and Not-So-Great — Outdoor Lighting"


Fifteen Minute Break

4:15 pm - 4:45 pm
Area B
The B&B Team
Presented by Peter Scherman & Rick Wolf

Fifteen Minute Break


5:00 pm - 5:30 pm
Area A
Select Registry

5:00 pm - 5:30 pm
Area B
Acorn Internet Services Inc.
Presented by Lisa Kolb
"4 Steps to Marketing Success"

Fifteen Minute Break


5:45 pm - 6:15 pm
Area A


5:45 pm - 6:15 pm
Area B
Chief Executive Boards International
Presented by Ellen Grinsfelder
"Tools for Becoming a More Effective Innkeeper"


4:00 pm - 7:00 pm   Marketplace Reception | ACC MLW Hall 3

          Musical performance by Mariachi Tenampa. Appetizers provided and cash bars available.
Sponsored by bnbfinder


7:00 pm   Marketplace Closes


Tuesday, February 25th  


7:00 am   Registration Desk Opens | ACC MLW 3rd St Entrance Lobby


7:30 am   Association Plated Breakfast for All | ACC ULW Ballroom C
Sponsored by bnbfinder


9:00 am - 10:00 am   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

Revamp, Refresh, Renew:  Smart Ideas for Winning Room Design

Presented by Joanne Pearson, Fair Haven Photographs

It’s 2020 and it’s time to update your decor! Not only are millennials looking for a cleaner, fresher look but so is the 40 and beyond age group. In this informative and lively session, we’ll take a look at affordable changes you can make from floor to ceiling to your rooms and common spaces designed to attract new guests and keep your returning guests happy. Your takeaway may be rearranging the furnishings you already have to create more inviting and varied public spaces or a rethink of the bedding, colors and decor of your smallest rooms that will take them from cramped to comfortable and airy. There will be plenty of inspiration for all.


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Just How Important is Google My Business?

Presented by Pat McCauley, InsideOut Solutions Inc.

Google My Business (GMB) has become a business professional’s secondary website. It’s the primary starting location for Google Maps and Local listings on your guests’ phone! This information needs to be constantly updated with fresh information that Google wants and uses to help expand exposure to your audience. Learn what types of hospitality providers do and do not have access to these various tools. INCLUDING! Google Hotel Ads: Is this a competitive add-on to include in your Paid Marketing Toolbox? Come to this session to learn all about how Google is marketing your business with or without a website!


LLW 027 Picuris

Creating Success on the Airbnb/Hotel Tonight Platforms

Presented by Cammy Houser, ProHost Trust and Airbnb/HotelTonight

  • Learn about Airbnb/Hotel Tonight’s program for independent lodging and hotels
  • Learn about Airbnb’s integration with Hotel Tonight
  • What to expect in the coming year?
  • How can independent lodging and hotels be effective and successful on the platforms?


LLW 018 Cochiti / 030 Taos

ALP 2020 Profitability Panel

Moderated by E. Scot Fuller-Beatty, The Chadwick Bed & Breakfast and ThinkReservations and presented by Mark Jaronski, Select Registry; Tim Wilson, bnbfinder; Liz Hamilton, Maia Consulting; Ariel Ferre, InsideOut Solutions

Join a distinguished panel of industry experts to discuss three important issues facing small lodging today. Get tips on ways to better manage your relationship with Online Travel Agents like and Expedia, why you should be using yield management to increase your bottom line, and how to market your business to get eyes on your property.


10:15 am - 11:30 am   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

Google 2020

Presented by Lisa Kolb, Acorn Internet Services


What happened to my listing? It’s important for all hospitality professionals to be comfortable with maneuvering their way through Google’s ever-changing display results. Come to this session to learn where, when and why Google is displaying your website where they do in their result pages on both desktop and mobile. This session will prepare you for how these changes may affect your business in 2020.


LLW 016 Acoma / 015 Zuni / 032 Tesuque 

Handling Food Allergies and Dietary Restrictions on Your Property

Presented by Ross Moskwa and Laura Moskwa, The Bradley Inn

Food allergies and preferences are at an all-time high!  This session will address tips for keeping your food fabulous while adapting to guests with a dietary restriction.  In addition, the session will cover cross contamination and the important steps you should take to address allergy food preparation in your kitchen. 


LLW 031 Santa Ana / 029 Sandia

A Unique Lodging Conversation — Are We Really So Different?

Moderators: Rob Fulton, Co-CEO, The Association of Lodging Professionals; Tyann Marcink, Touch Stay and Branson Family Homes

Speakers: Debi Hertert,; Megan McCrea, Southbound Stays & The Hospitality Creator; Jim Leitch, Inn on Lake Granbury

As our industry evolves, properties are self-identifying themselves in different non-traditional ways:  bed and breakfasts, inns, short term rentals, vacation rentals, hosts, boutique hotels and other types of unique lodging properties.  Join us for a discussion, as we hear from a panel representing a wide variety of property types and discuss what we have in common, what our advocacy efforts should be focused and how we can work together toward common goals.


LLW 018 Cochiti / 030 Taos

Using a la Carte Pricing to Increase Your 2020 Occupancy, Revenue, and Profits

Presented by Terry Hammer, Hermann Hill


In 2019, Hermann Hill introduced "Stay Your Way" and 2:1 pricing as a way to increase occupancy, revenue, and profits. The results are in and it worked, with record ADR and RevPar numbers! In this session, Terry will share how he has improved his bottom line by using different amenity levels and aggressive pricing strategies, reducing unoccupied rooms costs and increasing mid-week occupancy.  Attendees will also receive a 20 step plan to increase 2020 occupancy for both weekdays and weekends as well as Hermann Hill 2019 financials, yield management pricing charts, and a list of operational ideas that should help make 2020 your best year ever. 


11:30 am   Marketplace Opens | ACC MLW Hall 3


12:15 pm   Lunch in the Marketplace | ACC MLW Hall 3 | Sponsored by Berkshire Amenities  


11:45 am - 5:30 pm   Spotlight Sessions in the Marketplace | ACC MLW Hall 3 


11:45 am - 12:00 pm
Area A
Berkshire Amenities


Area B
Touch Stay


10 Minute Break


12:10 pm - 12:25 pm
Area A
Interim Innkeepers Network


Area B
Frictionless Guest App


10 Minute Break


12:35 pm - 12:50 pm
Area A
Presented by John Smallwood
"The Quickest Route to Significantly More Revenue — Answer the Phone When it Rings!"


Area B


10 Minute Break


1:00 pm - 1:30 pm
Area A
Terry Hammer, Hermann Hill
"Latest Trends in Weddings, Honeymoons, and Elopements"


Area B
Casablanca Ventures


15 Minute Break


1:45 pm - 2:15 pm
Area A
Q4 Launch


Area B
JM Pankey Partners
Presented by Julie Pankey
"Incorporating Spa and Wellness-Related Services Into Your Property: A Live Consultation"


15 Minute Break


2:30 pm - 3:00 pm
Area A
The B&B Team
Presented by Marilyn Bushnell


Area B
Innkeepers Advantage
Presented by Cindy Bachmann
"SMS Text Messaging Strategy to Increase Revenue and Improve Guest Satisfaction"


15 Minute Break


3:15 pm - 3:45 pm
Area A
Presented by Stephen Fofanoff
"4 Easy Steps to More Direct Bookings"


Area B
Mitchell J. Pies Insurance


15 Minute Break


4:00 pm - 4:30 pm
Area A
Get Heads in Beds
Presented by Randy Bangs
"20 Marketing Ideas to Implement Now"


Area B


15 Minute Break


4:45 pm - 5:15 pm
Area A
Inn Partners


Area B
Laura McDowell, ThinkReservations
"Pinterest for Your Property: What Are You Waiting For?"


3:00 pm - 4:00 pm   Marketplace Break | ACC MLW Hall 3


5:30 pm   Marketplace Closes


7:00 pm - 11:00 PM  Celebrating All That Is New Mexico Party | Hyatt Regency Albuquerque Grand Pavilion

Musical performance by New Mexican Marimba and dinner performance presented by the Baila Baila! Folk dancers. Dinner provided and cash bars available. Be sure to wear your favorite Southwestern-inspired garb!

Sponsored by ThinkReservations and Heartland Payment

(Advance ticket purchase required by Monday at Registration Desk)



Wednesday, February 26th


7:00 am   Registration Desk Opens | ACC MLW 3rd St Entrance Lobby


7:30 am  State-by-State Plated Breakfast | ACC ULW Ballroom C


9:00 am - 10:00 am   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

Self-Care for the Hospitality Professional

Presented by Ellen Grinsfelder, Chief Executive Boards International & Innward Consulting

Is life/work balance really achievable?  This session will share tips on developing personal, business and financial goals as well as how to maintain a balance in your work and life.


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Managing Inventory & Cost of Goods Sold

Presented by Richard Blum, Blum HD LLC & Durk Johnson, Housekeeping Solutions Team

Cost of goods sold is one of the most important elements of your business to understand.  Learn effective strategies to track your cost of goods sold and manage inventory.  


LLW 027 Picuris

Lodging and Consumer Trends Among Independent Properties

Presented by Lyse Perrigo, Smith Travel Research

STR has been the industry standard for hotel data for the past three decades. We will give an overview of the importance of revenue management, how consumer preferences have changed, and the overall status of the hotel industry. Data is critical to all attendees in understanding where the independent travel and tourism sector stands in relation to the rest of the industry.


LLW 018 Cochiti / 030 Taos

Improving Your Website’s Performance

Presented by Matt Bare, Q4 Launch


In this session, attendees will learn about recent changes in website design and how they need to respond proactively.  As well as the top 10 action items for improving your properties website, conversion rate optimization best practices, and a live website review of three audience volunteers.


10:15 am - 11:30 am   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

Human Resources 101

Presented by Barbara Marcus, SHRM NM State Council Director


From hiring to firing, this session will cover the tools you need to make sure your HR process is both efficient and compliant.


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Best Practices on Cleaning, Laundry and Other Guest Services

Presented by Durk Johnson, Housekeeping Solutions Team

How do you know that your property is truly clean and that your staff is maintaining up to date standards and exercising sanitary practices?  This session will share strategies for efficient housekeeping practices as well as tips on the best products to use.


LLW 027 Picuris

Incorporating Wellness Tourism into Your Lodging Property

Presented by Julie Pankey, JMPankey Partners with Deb Riegel, Hermann Hill Vineyard Inn & Spa and River Bluff Cottages; Lucy Lewand, Camellia Inn; Andrea Bushweiler, The Lakehouse Inn

In this session learn about past, present and future trends in the wellness tourism industry as well as the key performance indicators that have contributed to making this one of the fastest-growing segments of the global wellness economy.  Learn from this candid conversation with a global wellness tourism expert and a group of your peers how you can easily incorporate these spa and wellness strategies into your business. 


LLW 018 Cochiti / 030 Taos

Marketing Budgets for 21st Century Lodging Properties

Moderated by Ben Lloyd, Odysys and presented by Carol Edmondson, Inn Advisors; Cindy Bachmann, Innkeepers Advantage; Stephen Fofanoff, Odysys

A high-level look at where to put your limited resources (time and money) to get maximum results! Using the data you already have (analytics) to make marketing decisions and spend marketing dollars more effectively. Will cover managing OTA partnerships for better results; Dealing with the changing search engine landscape; Marketing trends and practical advice from helping hundreds of properties at all levels.    


11:30 am - 12:15 pm   Marketplace Opens | ACC MLW Hall 3


12:15 pm   Lunch in the Marketplace | ACC MLW Hall 3


2:00 pm   Marketplace Closes


2:00 pm - 3:15 pm   Concurrent Sessions | ACC Lower Level West


LLW 031 Santa Ana / 029 Sandia

ADA Compliance for Your Property

Presented by Sam Lillard, Fisher & Phillips, LLP

This session will cover need-to-know requirements for both your physical property and your properties website, including property accessibility, website accessibility, service animals and disability compliance.  


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Pro Tips for Mobile Photography to Elevate your Social Media Game

Presented by Marcus Berg & Kory Klopp, Unique Angles Photography

Unique Angles Photography will introduce Pro Tips that you can apply to your mobile photography to help elevate your Social Media Images to the next LEVEL. Providing simple, easy to implement theories and techniques to capturing a more compelling image for your Social Media Game.


LLW 027 Picuris

Defining Compensation Plans for My Team

Presented by Linda Hayes, ijk Partners with Richard Blum, Blum HD LLC & Jeff Clegg, Redfish Lake Lodge


How do you pay your staff well without breaking the bank?  In a round table format, learn and share with your peers as we talk about creating effective compensation plans for salaried, hourly, and seasonal team members. Results will be gathered and published in a white paper. 


LLW 018 Cochiti / 030 Taos

Have Your Way with the OTAs

Presented by E. Scot Fuller-Beatty, The Chadwick Bed & Breakfast and ThinkReservations


Back by popular demand! Two words: relationship goals. Learn how to best work with your different online travel agencies to optimize your revenue and marketing objectives. Join E. Scot Fuller-Beatty, Director of Sales & Education at ThinkReservations and Innkeeper/Owner of The Chadwick Bed & Breakfast in Portland, Maine, as he shares collected tips and tricks from lodging professionals and marketing partners who have found their happily-ever-after. 


3:30 pm - 4:45 pm   Concurrent Sessions | ACC Lower Level West


LLW 016 Acoma / 015 Zuni / 032 Tesuque

Putting Technology to Work for You

Presented by Kathy & Steve Hiatt, Bottger Mansion of Old Town Bed & Breakfast

In this technology-driven world, what can you adopt to keep on top of all of the demands on your time? What might work best for you? How can you add technology and apps into your already busy schedule? What new technology is coming to impact your business and your guests’ expectations? In this session learn ways that technology can be used to make your life easier and your guests happier!


LLW 027 Picuris

How to Get More "Bang for Your Buck" from Your Associations & Networking Groups

Moderated by Stephen Fofanoff, Odysys and presented by Ellen Grinsfelder, Chief Executive Boards International & Innward Consulting; Julie McAferty, Greenlake Guest House; Rob Fulton,CAE, Co-CEO ALP

A panel discussion with audience participation to discuss how associations and other business networks play a crucial role for independent properties who can use them in innovative ways to help lower costs, increase revenue, and stay ahead in a changing market.


LLW 018 Cochiti / 030 Taos

Make More Hay in 2020!

Moderated by Yvonne Martin, The White Oak Inn and presented by Monique Greenwood, Akwaaba Inns; Lucy Lewand, Camillia Inn; Dan Clark, Inn of the Turquoise Bear; Dave Westfall, Where to Elope, LLC

Hear from industry experts on how to increase your revenue. You've already got a property, a website, a booking engine, guests, etc. Are you maximizing your revenue? Get creative ideas for ways to earn more revenue from what you've already got in place.


5:00 pm - 6:30 pm  Celebrating Our Future as the Association of Lodging Professionals Reception | Hyatt Regency Albuquerque Whyte Room

Musical performance by Los Trinos Guitar. Appetizers provided and cash bars available. Come toast to the past and look forward to the future with the Association of Lodging Professionals!


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